Good Books : How the Fierce Handle Fear

COOL BOOK ALERT! "Everything I Know About Marketing I Learned From Google" shares 20 lessons that Aaron Goldman gleaned from his experiences using the site, along with anecdotes, commentary, tweets and case studies from the world's most innovative brands. It's a great read, and Goldman interviewed over 100 industry luminaries, including Seth Godin, John Battelle and Avinash Kaushik. Check out for all the info about Aaron, the book and a blog tour he recently launched.