Why are consumers concerned about phishing?
A lot of people aren't sure what phishing is, until it happens to them. Phishing is a malicious attack that intends to acquire sensitive information that could include usernames, passwords, personal or credit card details. This often happens when someone steals an identity of a legitimate and trusted website, leveraging the recognized name to establish a false sense of security for the customers, all with the intent of tricking them into giving away their credit and personal details. Not only does the phishing attack victimize the customer, but it leads to brand damage if they use your identity to trick customers.
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