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SSL Trust – Essential to reverse slow down of Internet services

Concerns highlighted by Gartner's Avivah Litan may only be addressed through use of active trust services and trust indicators.

New York, 29 June 2005. Gartner's Avivah Litan, vice president and research director specializing in financial fraud, identity theft and fraud detection / prevention applications warned last week of the slow down in the adoption rate of Internet services. "This concern is affecting online consumers' behavior and dampening their willingness to use the Internet to transact" she said.

In response, Comodo Inc., the world's second largest High Assurance Certification Authority highlights that all customers, merchants, web hosting providers and partners are able to gauge exactly how much their customer base relies upon trust services. The unique ROI (Return on Investment) feature implemented within Comodo's TrustLogo™ service provides immediate feedback on visitor trust levels through innovative Point to Verify technology deployed as a component of the service. Solutions available from Comodo's only major competitor in the trust and high assurance certification market, VeriSign, require users to click on a passive logo to display additional information. Comodo's active TrustLogo provides immediate visual feedback to web site visitors. The number of unique 'Trusts' served are then available to web site owners as a direct indication of exactly how many people needed to establish trust. Deployment of a Comodo TrustLogo on key web pages has been proven to add significant value to the web site, web portal or e-commerce service driving significant additional revenue and loyalty.

"What is the ROI timeframe for a TrustLogo?", asks Melih Abdulhayoglu CEO and chief Security Architect at Comodo. He answers "You only need a single visitor to be assured of the website authenticity through our Point to Verify technology for TrustLogo to have been effective. With customers achieving anywhere from 1 to 5,000 unique trusts being served per day on their web sites, it illustrates that the ROI timeframe is immediate, however it also illustrates that there is a solution available to reverse the confidence trend – TrustLogo™"

Comodo offer a range of alternative SSL Certificate and TrustLogo branding solutions from bespoke private white labelling right through to fully branded certificate provisioning infrastructures. In addition Comodo provides all the necessary API services and support guidance to fully brand the application process as well as the SSL certificates themselves – enabling service providers to deliver a more consistent, brand orientated user experience.

About Comodo

The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSLCode SigningContent Verification and Email Certificate; award winning PC Security software;  Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.   

Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products. 

For additional information on Comodo – Creating Trust Online® visit

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