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The Most Trusted Web Hosting Review Site choses SSL provider Comodo to secure its brand

theWHIR claims title by providing verification technology to readers.

New York, 12th July 2005 — Hot on the heels of the successful launch of WHIR TV, the Web Host Industry Review has chosen Comodo, the worlds 2nd largest, fastest growing High Assurance Certification Authority to secure and protect the brand identity and integrity of theWHIR news and review site. Through deployment of a CVC (Content Verification Certificate) on each page across the domain, new and existing readers will be able to ensure they are actually viewing the official web site. With DNS Poisoning, Phishing, Pharming still growing at an alarming rate the ability to verify web page content, securely and effectively remains the primary goal for all web site owners, especially those with critical news content.

Content Verification certificates were developed by Comodo's Research & Development team to address the need to provide a secure visual identity assurance mechanism for web page content. This was achieved without impacting the real estate of the web page, critical where advertising pixels are at a premium. CVCs can provide digitally signed "unspoofable web content" when viewed with the free Plug-in for Internet Explorer.

Deploying CVCs on key pages where 'trust and assurance of content' is essential (e.g. Home Pages, Account Login Pages etc) affords consumers protection now and into the future. Developed and tested by Comodo's global Research and Development operations the CVC architecture is not too dissimilar to the highly successful and extensively proven SSL based e-commerce framework used today by many e-commerce providers. However, where the SSL model of trust underpins the framework of the Internet, CVCs provide trust in the actual content flowing across that framework. This is especially true for a cutting edge news site such as theWHIR.

"The theory behind Content Verification Certificates became one of the most anticipated technological breakthroughs in security on the Internet in recent years" comments Steve Roylance, Vice President of Global Technical Marketing for Comodo "What we've effectively achieved is to transfer the success of the hologram for identity assurance on to the Internet, allowing providers large and small a method to establish trust with their customers."

About Comodo

Comodo is a leading global provider of trust and assurance services for the Internet – Creating Trust OnlineT. Executed through a range of Business Infrastructure Solutions differentiated by security and total cost of ownership. Comodo's web hosting automation and infrastructure solutions offer enterprise class digital e-commerce products and services. Leveraging from a broad range of security-centric solutions allows customers' telecommunications networks to become more intelligent, reliable, and secure. Maintaining an intense focus on customers who derive strategic value from their business infrastructures has paved the way for a diverse yet perfectly synergistic portfolio of security focused solutions and services. Comodo is the main driving force behind Establishing TrustT initiatives for e-Business, curbing Phishing attacks and creating an Identity Assurance and Brand Protection framework.

Expertise with the life cycle management of Digital Certificate and creation of issuance tools enables Comodo to provide infinitely scaleable security deployment to individuals and enterprises alike. Comodo is the world's second largest and fastest growing High Assurance Certification Authority.

Comodo can be reached on + 1.888.266.6361 or + 1.703.581.6361

About TheWHIR

The Web Host Industry Review is the definitive source for competitive industry intelligence and insight into Web host industry leaders and trendsetters. Whether you are reading theWHIR online or in print, our goal is to help you make the best choices you can for your business. More information about Web Host Industry Review is available at

Stephen Mayhew, Publisher
416-925-7264 x223

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