NEW YORK - December 6, 2005 - Comodo Inc., a global leader in Identity and Trust Assurance Management solutions, today announced it has chosen Peppercom as its first public relations agency of record. Together, Peppercom and Comodo will launch an aggressive communications campaign to raise awareness of Identity and Trust Assurance as the cornerstone for creating trust in online transactions and to establish Comodo as the leading provider of trust enablement solutions.
To better protect merchants and consumers from identity theft and online fraud, Comodo offers Identity and Trust Assurance software and management services that help to create a more secure e-commerce environment. As one of the largest Certification Authorities in the world, Comodo provides the most thorough suite of merchant trust credentials - from authenticated padlocks on e-commerce sites to vulnerability scanning - all of which serve to assure consumers that the site provides the highest standards in secure online transactions. Furthermore, Comodo offers consumers the only free directory of trusted online merchants - setting the standard for consumers and businesses to have true e-identity and e-business authenticity.
"Our focus on Identity and Trust Assurance is based on the continual erosion of the Web trust model resultant from the growing threats of ID theft, user impersonation, Phishing emails, and various other cyber criminal activities" said Judy Shapiro, vice president of Marketing, Comodo. "Due to Peppercom's deep expertise in creating awareness for companies in new and developing technology spaces, we are thrilled to be partnering with Peppercom to lead our initiative in reaching consumers and the general business community in smart and creative ways."
Peppercom has been retained to provide strategic guidance and drive positioning initiatives for Comodo to demonstrate their leadership in Identity and Trust Assurance services. In order to raise broad awareness among key constituents, Peppercom will develop collateral, Web content and press materials that communicate Comodo's positioning and next generation solutions.
"Comodo presents the kind of business challenges that Peppercom thrives on and we are excited to partner with them to introduce Identity and Trust Assurance to the technology marketplace," said Maggie O'Neill, director at Peppercom. "Their need to simultaneously reach various audiences and differentiate themselves from the competition complements our ability to deliver strategic, creative solutions."
The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code Signing, Content Verification and Email Certificate; award winning PC Security software; Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.
Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online® visit Comodo.com
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