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SSL Certificate : Excalibur Cutlery Experiences Huge Sales Boost Using e-Commerce Accelerator

Sales increase for five consecutive months; average order value increases over 250%

Jersey City, NJ, December 04, 2008 – Comodo’s eCommerce Accelerator Kit has helped Excalibur Cutlery reach new peaks in online sales. The eCommerce Accelerator Kit features an EV SSL Certificate along with Comodo’s HackerProof™ service and UserTrust™ feedback platform. Excalibur Cutlery, a premier cutlery retailer since 1978, launched its website nearly two years ago. Excalibur turned to Comodo in April 2008. Since switching to Comodo, Excalibur’s sales have increased every month.

Before we adopted Comodo, we were not achieving great business results. Our customers did not trust our site as much as we needed them to,” said Thomas Goodman of Excalibur Cutlery. “We decided to replace all our previous security solutions and use Comodo’s eCommerce Accelerator Kit instead. The results have been amazing.”

Improved Sales for Excalibur Cutlery

Excalibur Cutlery saw immediate improvement in its online sales during April, resulting in an 11% increase in sales right from the start. In May, saw its average order value increase over 250%, from $34 to $120 per sale. In addition, to an increase in sales, Excalibur also converted a higher percentage of visitors into customers and experienced a jump in the average time each visitor spent on the website. In the months following April, Excalibur’s sales have consistently increased. In July, their sales increased by 77%, nearly triple their previous highest rate of increase. Sales have continued to increase in August to a tune of 56%.

Business is good here at Excalibur,” said Goodman, who also notes that Excalibur is already planning on upgrading its servers to support its rapid increase in business. Excalibur has put its trust in Comodo, and will continue to work with Comodo in the future.

How Comodo helped Excalibur

Excalibur Cutlery signed up for Comodo’s eCommerce Accelerator Kit in April. The eCommerce Accelerator Kit is centered around an Extended Validation Secure Socket Layer Certificates (EV SSL Certificate), one of the most trusted online certificates. EV SSL Certificates require an extensive validation process to confirm the identity of the merchant before they are provided.

Comodo’s HackerProof service scans websites daily for major vulnerabilities. A seal shows consumers the last day that the site passed the scan.

Finally, the eCommerce Accelerator Kit features the UserTrust™ feedback platform. UserTrust™ allows users to honestly rate websites and provide comments. These comments are displayed publicly to help other consumers evaluate online merchants.

UserTrust helps create an open customer feedback platform, and allows future users to gain a more personal method of trusting a website.

For more information about and the success of the e-Commerce Accelerator Kit, read a case study.


Since 1978, Excalibur Cutlery and gifts has been serving customers from its retail locations and through its website to deliver the best service, and value, and the largest selection of cutlery and gift products to customers around the world. Excalibur Cutlery considers its customers to be the most valuable asset of its business; Excalibur Cutlery specializes in providing superior customer service along with a depth of product assortment that is unsurpassed. Whether their customers are looking for a specific cutlery item or gifts for someone special, Excalibur Cutlery’s comprehensive product portfolio of over 2,000 products reflects their customers requests as well as their own product quality evaluations. All of their products are fully tested by their own staff to ensure complete customer satisfaction. For more information, please visit;

About Comodo

The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSLCode SigningContent Verification and Email Certificate; award winning PC Security software;  Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet’s ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.

For additional information on Comodo – Creating Trust Online® visit

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