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Comodo SSL introduces TrustLogo – the Internets first “Point to Verify™” Real-time Identity Assurance technology

Kent, UK, 06 June 2002. Comodo, the Internet security specialist, has released its TrustLogo product family – the latest technology to utilise the IdAuthority – Comodo’s extensive Identity Assurance infrastructure. Through a dynamically supported logo placed on websites, TrustLogo provides confidence and peace of mind to website visitors. In turn, TrustLogo helps achieve what is currently unavailable – an e-commerce environment in which website visitors are assured they are dealing with legitimate organisations.

TrustLogo is deployed using Comodo’s innovative ‘Point to Verify™’ technology. Website visitors can request a real-time identity verification of the website displaying the TrustLogo simply by hovering their mouse over the logo. The identity of the website is then verified using Comodo’s Identity Assurance infrastructure in real-time, and a summary of the site’s credentials are displayed to the visitor. Further essential site details are available by clicking on the TrustLogo itself.

“TrustLogo is essential for any website who takes its customer concerns about safe and secure online shopping seriously”, says Paul Tourret, Managing Director of Comodo Ltd. “TrustLogo is not only about a site claiming to be trustworthy, what makes it different is its ability to allow website visitors to actively validate that claim, and in real-time”, comments Tourret.

TrustLogo technology provides site visitors with up to the second validity reports directly from the IdAuthority. The real-time lookup of a site’s credentials ensures that the site visitor will always benefit from knowing the actual status of the website at any particular moment. Providing up to the second website identity assurance is a revolutionary step in achieving a safer and securer web for both home and business users.

TrustLogo is available in a number of product types. Each product type provides second by second identity assurance as well as information specific to the product type. As a website is validated before it can display the various product types, the visitor is informed that not only a site is legitimate, but it has the right to make the claims represented through their TrustLogo:

Site Credentials Premium:
The Site Credentials Premium removes a major barrier to successful e-commerce: the inability to verify the trust between a website and its visitors. The website’s company name and country of incorporation are prominently displayed on the site seal, and simply by hovering their mouse on the logo website visitors can view your company logo and address. Prior to being issued with a seal, the applicant’s details are validated, ensuring that only authentic organisations may display credentials when a visitor ‘points to verify’. Site Credentials Premium is available in two seal types for sites with and without SSL capabilities.

Card Payment Acceptance Seal:
The Card Payment Acceptance logo addresses the growing issue of websites losing customers at the point of sale simply due to fears of exposing credit card details to a website. Display of Card Payment Acceptance Seal informs customers that the website has been authorised by the world’s leading credit card companies to handle credit cards.

Official Comodo Partners:
All Official Comodo Partners are eligible to display the Partners Seal. Like the Dynamic Site ID, website visitors can validate an organisation by using the point to verify method.

Organisations wishing to view the current example website displaying the TrustLogo product family can do so by visiting TrustLogo is due for commercial deployment start June 2002 and will be available in standalone products or bundled with the hugely successful InstantSSL webserver security product range. The TrustLogo products will be available with multiyear and bulk discounts to existing and new members of the Reseller programme.

Editors: for further information on this subject, please contact:
Paul Tourret, Comodo Ltd. Tel: 0161 877 7025. Email:

About IdAuthority & the Identity Assurance infrastructure:
Verification is the key to establishing trust. Comodo operate the world’s largest and only real-time website identity assurance infrastructure. An infrastructure capable of serving billions of identity assurance requests, known as “trusts”, to end users through a variety of products and services. This certificate based system is the largest in the world, with over 15 million identity certificates already issued.

About InstantSSL:
InstantSSL Certificates are guaranteed to be the most cost effective 128bit SSL certificates available today. With multiyear, multisave options, InstantSSL Certificates are a fraction of the price of comparable certificates from other CAs. Being technically identical to certificates issued by other CAs, InstantSSL Certificates are a new driving force in the widespread availability and affordability of SSL security for web servers.

About Comodo

The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSLCode SigningContent Verification and Email Certificate; award winning PC Security software;  Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.

Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet’s ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.

For additional information on Comodo – Creating Trust Online® visit

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