New Jersey 28th June 2005. Comodo, the risk alignment specialists, has attributed the continuing success of its Internet Fax Service, TrustFax, to a commitment to present value innovation to the public and thereby create and meet new demand across its portfolio of products and services.
Since its launch in the New Year, TrustFax has achieved an impressive 74% trial to full user conversion rate, with most new subscribers having never used internet based fax before. Comodo have focused on a market segment that wanted to own an Online Fax service but were not prepared to pay the $13 a month that companies such as Efax charge -creating an offering that appealed to everyone including to the occasional users who could take advantage of the $9.95 per year, toll free number package.
Melih Abdulhayoglu, President and CEO of Comodo believes this ability to induct non-customers into the existing marketplace is the foundation of the innovative and unique appeal of the TrustFax service.
"TrustFax has catapulted the benefits of online fax into the consciousness and budget of the everyday user. We developed a cost effective, easy to use online service squarely aimed at the previously uncatered for low traffic user - simultaneously dispensing with features that home users deemed unnecessary or surplus to their requirements. In doing this, we not only discovered large cost efficiencies which were passed to the consumer, but we were able to deliver a product that has literally created and served a new market. TrustFax is converting lifelong users of traditional fax machines to the convenience of internet fax"
Comodo, through one of their subsidiaries, adopted a similar approach in taking on Verisign and continues to take valuable market share from them.
"Comodo has a habit of taking on the Gorillas in the industry and winning with our value innovation. We have done this before and we will do it again! We will take precious market share from J2 Global (EFAX), as we offer unbeatable value to existing online fax users and continue to make inroads into previously uncontested market space."
The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code Signing, Content Verification and Email Certificate; award winning PC Security software; Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.
Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online® visit Comodo.com
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