Kent, UK, 22 January 2002. Security and e-commerce specialist, Comodo has just introduced a new package aimed at providing companies with a professional solution for enhancing web trust, traffic and security for commercial websites. As well as bringing new levels of confidence to customers by providing 3rd party assurance of site identity, TrustToolbar provides the ability for web users to navigate to a company website using the information they already know - brand(s), trademarks and company name. The TrustToolbar Merchant Suite, currently selling for only P.O.A. for the complete package, also includes a FREE SSL certificate valid for one year.
Now companies can give enhanced confidence to their customers through instant brand recognition of information displayed to web site visitors. Only the validated company can display these details. Instead of just a 'faceless' domain name, visitors see and recognise the brand / company logo, company name and country of incorporation. TrustToolbar Merchant Suite provides the ability to put an official 'sign' above the virtual shop door showing customers via a secure interface exactly who they are connected to.
Companies applying for TrustToolbar Merchant Suite are validated by 3rd party certification authority, Comodo, to the highest level in the TrustToolbar system before being added to the Trusted directory already the largest directory on the web with over 15million links and over 3million legal names registered with web presence. Only legitimate companies can register and use their legal company names, brands and trademarks. What better way than to assure customers that they are visiting the correct website than by displaying the brand they recognise through the secure TrustToolbar interface!
Comodo is so confident of its technology that it has insurance that indemnifies users against fraud arising from a site incorrectly identified by TrustToolbar!
The package now includes the ability to register brand names, trademarks, logos and online policy documents (including company terms and conditions) as well as the legal company name. Brands, trademarks and corporate identities represent considerable investment. The TrustToolbar Merchant Suite allows companies to benefit from this investment on the web! Why should a company invest in establishing a separate online identity when it can use the physical identity it already has?
The European Union Directive 2000/31/EC on electronic commerce states that commercial websites must make certain information available to visitors in a "direct and permanent manner" - these 'details' include the name, particulars and address of the commercial website. TrustToolbar Merchant Suite provides companies with the ability to be compliant with the directive without making any changes to existing websites!
Until further notice, the TrustToolbar Merchant Suite is available from Comodo Limited for only P.O.A. including an SSL Certificate valid for one year.
TrustToolbar is an Internet Explorer plug-in, FREE to end users, that allows them to navigate directly to a website using common-sense information already associated with a company and its products. These include brands (such as Fujitsu, Boots, Tesco) and trademarks (such as Coca-Cola, No. 7, Sunny Delight) as well the Company Name (such as Microsoft Corp, Abbey National plc) no need to know or use the company URL!
Domain names and URLs are confusing and often meaningless to the customer - they have a better chance of navigating to a website using the company name they know! TrustToolbar provides users with a faster, friendlier and common sense way of navigating to a website.
TrustToolbar also incorporates access to keyword searches for products and services with fast access to multiple search engines directly from a single entry. TrustToolbar technology also protects users against web spoofing, fake address bar, on top attacks and semantic/obscured url attacks.
The Comodo companies provide the infrastructure that is essential in enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code Signing, Content Verification and Email Certificate; award winning PC Security software; Vulnerability Scanning services for PCI Compliance; secure e-mail and fax services.
Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online® visit Comodo.com
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