VAS - Visitor Abandonment Syndrome

What is VAS?

A condition that appears on many companies' websites as customers lose confidence in the online shopping experience.
This condition is reaching epidemic proportions on websites and web pages that are vulnerable to spoofing and other fraudulent website activity.

Causes:

• Websites that are using no trustmark provider.
• Websites that are using a trustmark provider that makes the visitor navigate off a merchant's website to verify company credentials.
• Websites that are using self-serving or self-promoting trustmark providers.
• Trust mark providers that are themselves suffering from outdated, unfriendly methods of verification that visitors have learned not to trust.

Remedy:

VAS sufferers must use a trust mark provider that allows your visitors to validate company credentials while they are on your website.

• VAS sufferers should not use self-serving, self-promoting trust mark providers.
• Comodo's HackerProof trust mark immediately cures VAS; all symptoms disappear automatically.

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