UTMPS - Untrusted Trust Mark Provider Syndrome
What is UTMPS?
A condition striking many companies that use lesser-known trust mark providers.
This condition comes in two forms:
- Consumer-focused UTMPS: (where the consumer does not know the trust mark provider)
- Merchant-focused UTMPS: (where the merchant does not know the trust mark provider)
Symptoms of this condition include:
- Less than desirable merchant website conversion rates
- High purchase page abandonment rates
- Ultimate loss of income.
Remedy:
- You must use a trust mark provider that provides an always visible trust mark, maintaining positive consumer confidence.
- Comodo's exclusive technology allows the trust mark to act as an extension of your web browser so it never leaves the visitor's screen and is always visible in the same place.
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