3 Ways for an Email not to be flagged as Spam

The Canada Anti Spam legislation, which has existed since 2014, plays a special role against spammers who render email systems almost useless. The penalty for violation of the Canada Anti Spam Legislation is hefty, to the tune of $10 million (Canadian) per instance. This level of fines hopefully will help discourage corporations from becoming a source of unsolicited junk emails. Emails coming from legitimate businesses are still allowed, but the Canada Anti Spam Legislation provides the following requirements when sending emails to customers and leads:

Anti spam Legislation
Be identifiable

Pretending to be someone else that they are not just to capture information from unsuspecting people have been a bread and butter of spammers for decades. The Anti Spam Legislation recognizes that a reputable company loves to be identified. Identification of the business is legitimate, and the products/services offered are genuine. For-profit companies want to expand their business and promote their name. The Anti Spam Legislation promotes legitimate companies action. A better name recall is a long-term asset for a legitimate company, while the preservation of its good name is critical to its survival.

Secure the consent of users

Anti Spam Legislation requires emails can only be sent by the organization if the consent of the lead or customer has been secured. On the contrary, the very definition of spam email is its blatant lack of consent of the recipient. Usually, this consent will be given by the leads/customers if they love the product and want more information about it. Consent is usually provided via online sign-up forms where companies offer a free newsletter to their potential clients. This is also known as the opt-in subscription in the provisions of the Anti Spam Legislation.

Provide a way for users to unsubscribe

People should not be forced to remain subscribed to an email newsletter. Anti Spam policy rules that emails being sent for marketing and advertising purposes should have an unsubscribe button. This is mandatory, lack of an unsubscribe button means something is wrong with the newsletter and covered by the penalties.

The Anti Spam Legislation penalizes spamming companies within its territory or those firms that operate in its domestic market. However, there will always be spammers that will ignore the law and will continue targeting their victims as there is money to be earned through spamming. For those that will ignore the Anti Spam Legislation, there are solutions in the market which claim to protect companies and individuals from spam. Both hardware and software solutions compete in the anti spam market, but it is more robust than the former solution will be taken into consideration.

A hardware anti spam solution works transparently for the users. It runs parallel to the mail server and does not slow it down compared to a software anti spam solution. One best example of a hardware-appliance for anti spam is from a trusted name in security and privacy, Comodo.

Comodo® Dome Anti Spam protects the email clients from malicious attachments and links. Heuristics cloud-based scans supplements the core anti spam engine, it quarantines questionable messages as one of its primary anti spam actions. These days that spammers have all the tools at their disposal to continuously improve their spam, a comprehensive anti spam action needs to implemented by an enterprise, regardless if they are large or a start-up.

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