UTMPS - Untrusted Trust Mark Provider Syndrome
What It Is
A condition striking many companies that use lesser-known trust mark providers.
This condition comes in two forms:
Consumer-focused UTMPS (where the consumer does not know the trust mark provider)
Merchant-focused UTMPS (where the merchant does not know the trust mark provider)
Symptoms of this condition include:
Less than desirable merchant website conversion rates
High purchase page abandonment rates
Ultimate loss of income.
Remedy:
- Sufferers of UTMPS must use a trust mark that is known by both the merchant and the consumer communities.
- Using the Comodo HackerProof trust mark on your website immediately treats this condition; symptoms disappear within days as consumers see a trusted brand on your web site.
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